Tremendous technological leaps are being made in Blockchain companies, but marketing to them remains dispensable. However, brand awareness, user adoption for blockchain projects, and fundraising success often come through a well-executed marketing strategy. Working with a top Blockchain Marketing Agency allows these companies to build traction and grow their brands within the crypto and blockchain space.
Over the last few years, blockchain adoption has expanded tremendously, and every industry is exploring different use cases for the technology. Not only the fintech industry has incorporated blockchain in its financial services, but blockchain technology is now benefiting industries like healthcare, supply chain, and many more. Many sectors have started the trend of transforming business processes using blockchain. Driven by the growing adoption of blockchain, support for NFTs, cryptocurrencies, and DeFi begins to gather pace.
A top blockchain marketing agency can lead the adoption of blockchain by supporting blockchain companies in development and marketing. A good agency helps companies expand their footprint and attain their objectives, whether you’re offering a new cryptocurrency or looking for other businesses to utilize the blockchain solution you’ve developed.
Traditional digital marketing often has many goals, including making a sale, generating or even raising brand awareness. For blockchain companies, these goals can be quite different. It also means that one-size-fits-all approaches to blockchain marketing won’t cut it in this industry. You’ll need a highly targeted and innovative digital marketing strategy if your blockchain company is preparing for a token sale, trying to sell its technology to other businesses, or introducing a new product to the marketplace.
In short, blockchain marketing is an aspect of digital marketing focused on helping crypto projects and companies to grow brand awareness, foster user adoption, build buzz, and help establish credibility within the crypto ecosystem.
As a full-service blockchain marketing agency, TokenMinds gives companies access to a wide range of services, including:
- Crypto PR promotion
- Community building and engagement
- Crypto advertising services
- Bounty Marketing
- Search engine optimization (SEO)
- Influencer marketing
In addition to the above services, TokenMinds helps companies create and execute a specifically targeted, high-impact strategy to drive the best results. With a solid plan in place, companies can better evaluate the impact of their blockchain marketing — and identify the channels that contribute most to their goals.
TokenMinds has received recognition as one of the best in the business. They have helped their clients raise over $70 million through crowdfunding. In addition to its capabilities as an agency, TokenMinds is known for its community building within the cryptocurrency world. Its crypto influencer community is an extensive network of blockchain leaders, developers, investors, enthusiasts, fans, and users spread across various social platforms that companies can leverage to promote their projects.
In the last couple of years, TokenMinds has worked with leading blockchain companies, including Celsius, Ebakus, Capdax, Bezant, Flux, Birdchain, and many more. Celcius is a global cryptocurrency lending startup, while Ebakus is a high-performance blockchain protocol for building scalable dapps. Capdax is a strong focus on user experience. Bezant, meanwhile, is a Singapore-based startup offering Blockchain-as-a-Service (BaaS) using Hyperledger Fabric technology. TokenMinds worked with Bezant to organize and manage its bounty campaign. As a result, Bezant achieved the fastest-growing ICO in Asia, selling out available tokens in less than an hour.
Since its inception in 2015, TokenMinds has stayed true to its commitment to providing impeccable customer service and transparent blockchain marketing. TokenMinds has enabled blockchain companies to generate huge returns by leveraging the togetherness of the cryptocurrency community.